How to create and edit dynamic sequences in HubSpot to improve sales
Posted: 07 Oct 2025 02:59
HubSpot 's dynamic sequences are an advanced feature of the platform that allows you to automate the lead nurturing process with emails. But unlike static or traditional sequences that follow a fixed flow, dynamic sequences adapt to the prospect's behavior . In this sense, as soon as the lead shows interest in one of the automated emails (by clicking on a link or opening it, for example), different manual follow-up sequences will be activated . Otherwise, automated emails will continue to be sent until they show interest.
This HubSpot dynamic sequence feature is a great way to help sales professionals make the most of their time by investing it in prospects who are truly interested.
Furthermore, HubSpot's dynamic sequences are an incredibly powerful tool for improving your company's sales and making your professionals' jobs much easier. That's why, below, I'll tell you how you can implement them, and at the end, I'll go into a little more detail about all the benefits they can bring you.
Are you thinking about using HubSpot for your business and have questions? Click here to schedule a free consultation with us . We'll help you determine if this tool fits your goals and how it can benefit you.
How to create and edit dynamic sequences in HubSpot to improve sales
Implement dynamic sequences in HubSpot: a step-by-step guide
Before you begin implementing dynamic sequences in HubSpot, we recommend checking if you meet all the requirements to do so, as this feature is only activated under certain conditions, such as having purchased a specific HubSpot package.
Once you've made sure this tool is available in your account, follow these steps.
Within your HubSpot account, go to the automations section and click on the “Sequences” section .
You'll see a section at the top right of the new page that says "Create Sequences ," click on it.
Select the “Create dynamic sequences” option in the left panel, then click the “Create sequence” option.
HubSpot dynamic sequences
You'll now be in the sequence editor, so the next step is to enter the name you want for the sequence by clicking on the pencil icon.
Now, also within the sequence editor, it's time to create the list to data first emails that will be sent to the contacts who sign up for the sequence. Therefore, it's time to create the different automated emails by clicking "Automated email ." You can add a maximum of three.
HubSpot dynamic sequences
Once you've created the first emails to be sent for user interaction, within the sequence editor, it's time to configure the sequence that will be triggered when a user becomes interested in one of the emails. To do this, go to the "Create dynamic follow-up steps" section and click on the step you want to add as the initial one (such as calling, connecting via LinkedIn, sending a manual email, etc.).
HubSpot dynamic sequences
You can add more steps by clicking on the + option .
Finally, if you want to edit the dynamic sequence, you can do so within the sequence editor by going to the “Settings” tab .
Benefits of HubSpot's Dynamic Sequences
The main advantage of HubSpot's dynamic sequences is that sales professionals no longer have to worry about manually reviewing endless lists of contacts. The system automatically identifies the hottest leads and instantly creates tasks for the sales rep focused on reaching them.
This can greatly improve sales, as the sales team focuses only on those leads that are truly most likely to convert.
Additionally, HubSpot also records data such as clicks, opens, and responses for each recipient so reps can better understand the lead's interests and send more personalized follow-up emails that are more likely to convert.
This HubSpot dynamic sequence feature is a great way to help sales professionals make the most of their time by investing it in prospects who are truly interested.
Furthermore, HubSpot's dynamic sequences are an incredibly powerful tool for improving your company's sales and making your professionals' jobs much easier. That's why, below, I'll tell you how you can implement them, and at the end, I'll go into a little more detail about all the benefits they can bring you.
Are you thinking about using HubSpot for your business and have questions? Click here to schedule a free consultation with us . We'll help you determine if this tool fits your goals and how it can benefit you.
How to create and edit dynamic sequences in HubSpot to improve sales
Implement dynamic sequences in HubSpot: a step-by-step guide
Before you begin implementing dynamic sequences in HubSpot, we recommend checking if you meet all the requirements to do so, as this feature is only activated under certain conditions, such as having purchased a specific HubSpot package.
Once you've made sure this tool is available in your account, follow these steps.
Within your HubSpot account, go to the automations section and click on the “Sequences” section .
You'll see a section at the top right of the new page that says "Create Sequences ," click on it.
Select the “Create dynamic sequences” option in the left panel, then click the “Create sequence” option.
HubSpot dynamic sequences
You'll now be in the sequence editor, so the next step is to enter the name you want for the sequence by clicking on the pencil icon.
Now, also within the sequence editor, it's time to create the list to data first emails that will be sent to the contacts who sign up for the sequence. Therefore, it's time to create the different automated emails by clicking "Automated email ." You can add a maximum of three.
HubSpot dynamic sequences
Once you've created the first emails to be sent for user interaction, within the sequence editor, it's time to configure the sequence that will be triggered when a user becomes interested in one of the emails. To do this, go to the "Create dynamic follow-up steps" section and click on the step you want to add as the initial one (such as calling, connecting via LinkedIn, sending a manual email, etc.).
HubSpot dynamic sequences
You can add more steps by clicking on the + option .
Finally, if you want to edit the dynamic sequence, you can do so within the sequence editor by going to the “Settings” tab .
Benefits of HubSpot's Dynamic Sequences
The main advantage of HubSpot's dynamic sequences is that sales professionals no longer have to worry about manually reviewing endless lists of contacts. The system automatically identifies the hottest leads and instantly creates tasks for the sales rep focused on reaching them.
This can greatly improve sales, as the sales team focuses only on those leads that are truly most likely to convert.
Additionally, HubSpot also records data such as clicks, opens, and responses for each recipient so reps can better understand the lead's interests and send more personalized follow-up emails that are more likely to convert.